Warmth and Friendliness strategy
Proverbs 15:13 Msg
“A cheerful heart brings a smile to your face; a sad heart makes it hard to get through the day.”
We are still dealing with the all important subject of the ten tested strategies for soul winning. Today, our focus has turned to a rather common but vital strategy, warmth and friendliness. It is our fifth strategy in the series.
Warm smiles arrests people’s attention but a hardened face makes it hard to get through to people’s heart. In fact a hardened face makes it hard for you to have a successful evangelism. Warmth and friendliness are two potent heart openers. The seed of the word of God must be planted in the heart for it to germinate and produce salvation. But the soil (i.e. the heart) must first be prepared or opened up to receive the seed. A simple smile can go a long way in giving you access to minister the word of salvation to the dying soul.
Friendliness, as a relationship tool, is effective in all forms of marketing, evangelism (being a form of spiritual marketing) inclusive. Understand that a cheerful heart will beget a cheerful and healthy reception from your potential soul.
Proverbs 17:22 GNT
*“Being cheerful keeps you healthy. It is slow death to be gloomy all the time.”*
Similarly, a merry heart is medicinal to the countenance but when a soul winner is always gloomy or carrying a long face, it is not only repulsive but produces a slow resistance or death. The King James Version puts it this way:
Proverbs 17:22 KJV
“A merry heart doeth good like a medicine: but a broken spirit drieth the bones.”
Please be conscious about your countenance. Your potential harvest is watching you. Out of the abundance of the heart, the face radiates. Wear a smile as often as you can. Let the glow of heaven radiate upon you and through you. Be friendly and you will create an enabling environment to plant or water your seed. This strategy works.
It is my prayer that warmth, cheerfulness and friendliness shall become your spiritual dress code to facilitate your rescue mission to the lost in Jesus name.
Bishop Enobong Etteh
Director of Missions,
Salem Family, Africa.